Navigating an Emotional Journey: Helping Seniors Sell Homes

Buying or selling a home is a huge financial decision. Oftentimes, a real estate transaction is a huge emotional decision as well. I’m such a softie, and some of my sellers’ stories break my heart. Selling a home can be especially difficult for seniors. It is such an emotional and complicated process. They have so many wonderful memories of living in their home and raising their family. Now, they need to sell the home because they are downsizing and moving into a condo, apartment, or assisted living facility. Oftentimes, one spouse passes away, and it’s too difficult for the surviving spouse to maintain the home or live independently. (Read the AARP article, How to Cope with Downsizing Your Home.)

The Emotional Struggles of Selling a Home

Recently, I worked with a family to help their mother sell her home. I met with the mother several times so she could understand all of the different aspects of the upcoming real estate transaction. As we talked, she began to feel more comfortable with the sale. I believe in 100 percent transparency and crystal-clear communication, and I loved explaining the entire real estate process in laymen’s terms that she could understand. The family was so appreciative that I took the time to do this.

The Simplicity of a Single Point of Contact

Another thing they appreciated was the simplicity of working with just one real estate agent. Because I am a broker/owner of Express Realty, I was the only real estate agent that the family dealt with, from the start of our relationship until the day the home closed. If they had any questions, they gave me a call. I was the one who picked up the phone and answered their questions. I had all of the background information I needed, specific to their home, to guide them through the real estate process.

Treating Clients Like Family

My personal approach to real estate sales gives families a sense of security and continuity. Also, I treat clients like extended family members that I claim as my own. I care about them, and it shows. My goal is to ensure that home buyers and sellers feel comfortable, educated and confident that they have the best agent/broker representing them and their estate. (Read more about the Express Realty Difference.)

A Patient Approach to Senior Home Sales

When I work with seniors who are selling their homes, I know how important it is to be patient, kind, and sympathetic, especially with seniors who have mixed feelings about selling. I do my best to make the transition a positive experience for everyone involved.

Selling Above Asking Price & Saving on Commissions

I’m happy to say that I was able to sell the family’s home for over-asking price. Additionally, I saved them 2 percent in commissions because I charge a low 4 percent commission instead of the traditional 6 percent.

A Trusted Partner for Life-Changing Real Estate Decisions

Buying or selling a house is a huge, life-changing, financial decision. So, it pays to work with an experienced broker like me who can walk you through all of the details. Whether you’re a senior ready to sell or a first-time home buyer ready to purchase, Express Realty is the Green Bay, Wisconsin, company to entrust your future. Contact Express Realty today for a free Comparative Market Analysis.

About Express Realty: Express Realty is a Green Bay, Wisconsin, real estate company offering lower commission rates without compromising quality. Broker/owner Terri Balistriere fell in love with real estate when she and her husband flipped homes 20 year ago. Since that time, she has helped hundreds of Northeast Wisconsin residents fulfill their real estate goals. Whether you’re looking to buy, sell, or invest in real estate, Terri Balistriere is ready to help. Contact Express Realty, your Northeast Wisconsin real estate professional serving Brown County, Oconto County, Outagamie County, Sheboygan County, and Manitowoc County. Express Realty’s professional real estate services cover De Pere, Green Bay, Bellevue, Hobart, Allouez, Suamico, Pulaski, Little Suamico, Chase, Freedom, Wrightstown, Wrightstown, Little Chute, Kaukauna, Appleton, Oshkosh, and Sheboygan.

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Contact Info

1671 Hoffmann Road
Suite 120a – Green Bay, WI 54311

Phone: 920-819-5282 

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